A greener strategy, in real numbers

Our commitment to sustainability shows in every part of the product design. Magic bins use 100% traceable, GRS-certified recycled materials and ship in compact, low-carbon-footprint boxes. The telescopic design allows multipurpose accessory use, extending the bin's life well past the nappy years. With no metal parts, cleaning and recycling stay simple.

Packaging uses FSC-certified brown carton and 100% recycled bags, printed with less ink, to cut CO₂ across the journey from factory to home.

Less paper, fewer new materials, less plastic, less ink. The disposal pail is designed to separate nappies from household waste at the source — the first step toward making the whole system easier to recycle.

The Magic pail itself is crafted from 100% traceable GRS recycled PP-ABS, with anti-bacterial treatment and a simple six-part design that's easy to take apart, clean and eventually recycle. It's compatible with any plastic bag, with Magic's own 100% recycled bags as the best-performing option.